PLIEGA

Paint & coatings
Design study

Colour becomes a system people can choose from.

PLIEGA — Identity, packaging & colour system

The thinking behind the work

Colour becomes a system people can choose from.

PLIEGA explores how a coatings brand can organise a broad product range. Packaging hierarchy, colour families and digital applications make the offer easier to recognise and navigate.

Brand identity
Packaging system
Digital applications

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